Feeling overwhelmed by the “gurus” telling you what to do?
View sales & marketing as slick, sleazy, or “being a pest?”
Ache to make more of an impact?
Learning Objectives:
Embrace that marketing is nothing more than “Giving value for free.”
Increase action via the “marketing train” which “Demonstrates Ethical Practice.”
“Embody a Coaching Mindset” in sales to secure more “right clients.”
“Listen Actively” to handle all objections with dignity & grace!
Sales & Marketing aren’t dirty, sleazy, or being a pest. They’re Coaching!
Ties to Core Competencies (if applicable):
Demonstrates Ethical Practice
Embodies a Coaching Mindset
Cultivates Trust and Safety
Listens Actively
Evokes Awareness
Facilitates Client Growth
Michael Charest began his career managing hotels and country clubs, and became a coach in 1998. In 2000, he partnered with ICF Founder Thomas Leonard and embarked on the “Coach U Millennium Tour,” where they met thousands of coaches. Most were struggling to build their businesses so Michael founded Coach & Grow RICH and, later, Business Growth Solutions to help coaches and other solopreneurs with sales and marketing. He has helped over 2,000 clients and spoken to 45 ICF Chapters.