Dr. Zeina Ghossoub El-Aswad, PhD, MCC, ACTC, is an internationally recognized Master Certified Coach, organizational consultant, and wellbeing scientist. With over 25 years of experience across the United States, the Middle East, and beyond, she is known for integrating emotional intelligence, positive psychology, leadership development, and evidence-based wellbeing practices to elevate human performance and organizational cultures.
Dr. Zeina is the founder and Past President of the ICF Lebanon Chapter and serves as the CEO of Embrace2Create Consulting, where she leads global coaching and leadership programs for corporations, government entities, and international organizations. Her work focuses on coaching mastery, emotional agility, resilience, and human-centered leadership.
She is a published author, keynote speaker, and trusted advisor to executives and teams navigating high-pressure environments. Dr. Zeina is widely respected for her ability to blend scientific depth with warmth, empathy, and practical wisdom. Her commitment to advancing the coaching profession is reflected in her continuous contributions to coaching education, supervision, and ethical practice.
Her teaching and research emphasize the centrality of wellbeing, presence, and emotional intelligence in shaping powerful coaching relationships and meaningful human transformation.